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The worlds of storytelling and content marketing collide
By Kristin Muckerheide
I don’t know about you, but I used to think of storytelling and marketing as two very different things…
The word storytelling evoked images of an elder sitting around a campfire telling a winding story to a group of children gathered near, hanging onto every syllable. Fables and myths, true stories and life lessons, passed down through the spoken word.
Marketing, on the other hand, would strum up images of someone in a crisp business suit, briefcase in hand.
Over the years, I’ve realized they’re actually not so far apart, storytelling and marketing. But it still took a while before it clicked as to just how intersected they really are. They should be one in the same. Good marketing calls for good storytelling. They are not very different at all.
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Is Affiliate Marketing for Serious Marketers?
By Flair Interactive Services
Affiliate Marketing has been hailed as the most reliable and profitable way to make money online. Here, we will discuss what affiliate marketing is, what makes it special and whether it is only for beginners.
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Storytelling Online: Why It Matters
By Alex McMillin
Brands need to diversify their marketing efforts in 2020 in order to stand out. Online brand storytelling is a unique and effective way to do this. This marketing technique offers several unique benefits that outbound marketing and even other inbound marketing techniques do not offer. It allows marketers to make a more personal connection with their audience. Also, storytelling allows marketers to simplify complex messages in an entertaining and engaging way. Finally, online brand storytelling can help marketers create a community that will share content virally. Read on to learn more about the unique benefits of online brand storytelling.
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Lisa Test
Helping the Consumer Packaged Goods (CSG) Industry
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How Google My Business Can Help You Rank
By Joanna Ellis-Escobar
Anyone who’s been here before knows how much I love my stats…so before we even start, let’s look at a few numbers about Google My Business for you.
- By the end of 2018, website clicks from Google My Business profiles had grown by 29 percent over the previous year (that’s an uptick worth exploring and taking advantage of!)
- Google gives you authority…so much so, in fact, that if you’re well-regarded in the great and powerful search giant’s eyes, customers are 38 percent more likely to visit you (I’d like a 40 percent of a better chance…)
- More than 64 Percent of Customers have used GMB listings to find a local company
- Businesses who have a presence on Google My Business are seen more – in fact…
- 96 percent of local businesses are viewed at least 25 times per month in search results
- 49 percent of businesses get more than 1,000 search views per month
There’s no denying that the potential is there, and now, when so many businesses and brands are struggling, is the time to take advantage of the power that GMB offers.
