Inbound Marketing Strategy Results in 700% Conversion Lift for Software Company

Freestyle Software offers order and inventory management software for multichannel retailers who need the best order, inventory, and customer management software solutions on the market. With more than 2,000 customers relying on its software, Freestyle can’t afford to not be the best in the business. Its dedication to continuous improvement and updates to M.O.M. software helps Freestyle remain industry-leaders in its space.

eCommerce brands looking to improve their order management and processing systems know they can count on Freestyle.

Digital Marketing Challenge

Freestyle Software stakeholders came to us after seeing a significant decrease in traffic. Their site was slow and crashing often. While they had produced some great content in the past, they were not consistently promoting it through email marketing, social media and other channels. Their existing content was good and they had a lot of it, but they were not well-versed in how to promote it or craft SEO-friendly, effective copy that would garner them any sort of valuable ROI.

ISSUES: 

• Decreased traffic
• SEO penalties
• Lack of engagement
• No SEO strategy for content
• Readability and structure issues
• No content marketing strategy, calendar or promotion efforts

Flair Interactive’s Solution

Flair redesigned the Freestyle website, resolved critical SEO issues and implemented a strong inbound marketing strategy to form a stronger foundation for Freestyle’s marketing activities. As a result, we saw significant improvements to traffic, engagement, conversions, core web vitals and rankings.