By Mona Mangat
If you can make them laugh, well then you’ve won half the battle, and probably you’ve won them over too.
One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL’s championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can.
Out are the professional, serious and stiff images that were de riguer when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where ‘going viral’ is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.
[Read more…] about Laugh with Them: Why You Should Inject Humor into Your Marketing
