by By Stephanie Bach
In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.
RSS syndication allows for content providers to gain exposure and increase news and content distribution, giving even smaller ‘players’ the opportunity to compete in the majors with providers such as Reuters, Associated Press and major journals and papers.
You should definitely consider syndicating your content if you wish to increase your exposure. First, create and manage great content. Then, simply create RSS feeds and ‘open the door’ to make the feeds available for syndication. You can refine your content over time based on subscriber feedback, requests and traffic.
Any great syndication success stories out there?
Stephanie Bach
UX Lead
