By Lisa Kirschner
Are you starting to panic because you don’t have a strong strategic plan in place? Don’t worry—you’re not alone!
We’ve been leading inbound marketing projects and campaigns for our clients for years, and we’ve found that most inbound marketers don’t have a formal strategy or plan in place…and those that do aren’t really sure if they’re headed down the right path. Also, we’ve noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.
Our team of content strategists and inbound marketers has identified a list of the top five mistakes that we’ve seen inbound marketers make over and over and over again, and we’re sharing it with you so you can save yourself a lot of time, money and headaches. Trust us when we say that taking shortcuts now will cost you more later.
So without further ado, here’s our list of the five mistakes that you should avoid when creating your inbound marketing strategic plan:
[Read more…] about 5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan
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