by By Kristin Muckerheide
Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. 
Here are five of the latest content marketing news updates for this week:
Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz’s latest Whiteboard Friday demonstrates the what, why and how.
2. Google wants to make audio content searchable (Search Engine Journal)
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.
If you’re looking to keep your brand top of mind even when users click links you share (to your or others’ content), then check this article out. Social Media Examiner takes you through step-by-step instructions on how to retarget your audience through link retargeting. And with detailed examples of the strategy in action and two services that can help you, it’s a must-read.
4. Why podcasting is the next marketing frontier (Entrepreneur)
Maybe this has something to do with the tidbit we shared above on how Google plans to make audio content appear in search results… or maybe it’s just that Google is onto something here: podcasts and online talk shows are becoming more and more popular, and have been gaining incredible traction over the last few years. If you’re not yet sure how or why podcasts could be the next big thing in marketing, you won’t want to miss this one.
We’ve talked about the inverted pyramid, podcasting and retargeting leads who click on your curated content, but did you see this one coming? Artificial intelligence (AI) in marketing? Yes, we’re going there. This article talks about how you can leverage AI to help you get better ROI and see real results from your content.
Do you need help with your content marketing efforts? Flair Interactive can help you with everything you need in the world of content. From creating your strategy with SEO-friendly content to executing a plan and tracking your results, we’ve got you covered. Reach out today and learn more about how we can help you.
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