by By Julie Lyons
This week, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Years in the making, Inbox was created by the same people who brought you Gmail, although it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters, according to Google.
With Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights and much more.
Some of the specific new features include:
- Bundles: Inbox features a new way to categorize mail all at once that will group like-minded items (receipts, account statements, etc.) together for quick consumption and ability to swipe away. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.
- Highlights: Inbox highlights the key information from important messages, such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries. Highlights and Bundles work together to give you just the information you need at a glance.
- Reminders & Assists: Users will have the ability to add their own reminders into Inbox which will in-turn provide ‘assists’ to help complete them. Assists are handy pieces of information you may need to get the job done. For example, if you write a Reminder to call the hardware store, Inbox will supply the store’s phone number and tell you if it’s open. Assists work for your email, too. If you make a restaurant reservation online, Inbox adds a map to your confirmation email.
Currently, Inbox will not work with Google Apps customers but all other users can request an invite by emailing: inbox@google.com.
For more information see the official Google post.
And speaking of Email…when’s the last time your company sent out an email to your mailing list? Or if you have sent out emails recently, are they getting you results?
Email marketing can be one of the most effective ways to nurture existing leads, reinvigorate dead leads or gain the trust of newcomers to your list.
Flair Interactive can help you understand email marketing best practices and put together a plan to take full advantage of this unbeatable marketing tool. Contact us to learn more today!
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Photo courtesy of Google
