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Improve Your Quality of Life With Flexible Working

By Lisa Kirschner

Almost every day, I talk to online marketers or web professionals who feel as though their professional–and sometimes even personal–lives are spinning out of control. As they struggle to meet their responsibilities in the workplace, at home and to themselves, they begin to feel increasingly that they are not doing well enough in any area of their lives.

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How to Use Mind Mapping Software to Generate Innovative Ideas

By Lisa Kirschner

Have you ever tried mind mapping? If not, I highly recommend it, whether you’re a content strategist, business analyst, web manager or online marketer.

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The Perils of Perfectionism in Web Development

By Lisa Kirschner

Finding work/life balance in today’s busy and highly competitive world could never be described as easy.  For most perfectionists, however, it is downright impossible. I see this play out every day when I’m working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.

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Interesting Video about Google Panda

By Lisa Kirschner

As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they’ve seen a decrease in traffic to their site during the last few months. While Google’s Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it’s certainly had a huge impact on many sites and businesses this year.

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EXCERPT: Customizing SharePoint: Start with the Solution or the Business Problem?

By Lisa Kirschner

Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology…

via www.cmswire.com

Hear, hear! I couldn’t have said it better myself!

In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that “You have to know where you’re going in order to figure out how you’re going to get there” or “Don’t put the cart before the horse.”

This is a problem that I see businesses struggling with all the time. I’ve had dozens and dozens of conversations with clients who really want to select a technology language or tool before they’ve really determined what they’re trying to do.

Study this article carefully if you’re planning to customize SharePoint or any CMS. You’ll save yourself lots of time and frustration, and your end result will be better because you’ve taken the time to think through your business goals carefully.

Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog