By Lisa Kirschner
So are you hearing a lot about the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) today?
Mobile: The New Face of Marketing
By Lisa Kirschner
According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the internet.
Interesting Video about Google Panda
By Lisa Kirschner
As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they’ve seen a decrease in traffic to their site during the last few months. While Google’s Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it’s certainly had a huge impact on many sites and businesses this year.
EXCERPT: Customizing SharePoint: Start with the Solution or the Business Problem?
By Lisa Kirschner
Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology…
via www.cmswire.com
Hear, hear! I couldn’t have said it better myself!
In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that “You have to know where you’re going in order to figure out how you’re going to get there” or “Don’t put the cart before the horse.”
This is a problem that I see businesses struggling with all the time. I’ve had dozens and dozens of conversations with clients who really want to select a technology language or tool before they’ve really determined what they’re trying to do.
Study this article carefully if you’re planning to customize SharePoint or any CMS. You’ll save yourself lots of time and frustration, and your end result will be better because you’ve taken the time to think through your business goals carefully.
Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
Email Marketing Comparison Chart from Top Ten Reviews
By Lisa Kirschner
Looking for a new email marketing program for your startup or SMB?
[Read more…] about Email Marketing Comparison Chart from Top Ten Reviews
Getting Past Writer’s Block
By Lisa Kirschner
Most of my clients tell me at the beginning of a project that they’ll write all of the content for their web sites, landing pages, blogs, newsletters and other online marketing efforts themselves. I always take this piece of info with a grain of salt, because it usually never happens. Deadlines come and go, clients promise that the content is “almost done,” but it never comes to fruition. Nine times out of ten, they eventually hand off all of the content development to us here at Flair.
Content management jobs on the rise — still < Real Story Group Blog
Typical Projects Handled by Flair Interactive
By Lisa Kirschner
Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.
[Read more…] about Typical Projects Handled by Flair Interactive
Easy Email Marketing with AWeber
By Lisa Kirschner
If you own or manage a small business and you need an email marketing tool, check out AWeber. It’s inexpensive and easy to use, as described by the folks in this video from AWeber’s YouTube channel:
Google’s Take on Marketers as Publishers
By Lisa Kirschner
Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:
