NedGraphics is an industry leading CAD software solutions company that caters to clients in retail, home, apparel and other textiles. Their software helps customers improve efficiency, accuracy and productivity, so they can produce the production-ready artwork. NedGraphics was seeking an agency who could help with a HubSpot redesign and implementation to help make its web site more modern, user-friendly and effective.
359%
Traffic Increase
84%
More Conversions
Page 1
SERP – Keyword
Digital Marketing Challenge
Ned Graphics stakeholders sought Flair’s help in a HubSpot redesign aimed at increasing traffic, search engine optimization and implementing a modern, updated, faster user experience. Its existing site was outdated, slow and wasn’t based upon a well-defined SEO strategy or keyword optimization.
ISSUES:
- Poor readability
- Lacking SEO best practices
- No keyword optimization
- Minimal customer engagement
- Outdated, non-responsive design
- Old code that did not reflect modern best practices
HubSpot Redesign Offering
Flair designed and implemented a fresh, engaging, optimized, responsive HubSpot web site with a clean look and a focus on engagement. The result was a dramatic increase in traffic and page 1 SERP results for some of their major targeted keywords.
ACTIONS:
- Competitive analysis
- Extensive keyword research
- Content audit
- Content revision for readability
- Wireframe design to enhance user experience
- New site/theme
- Comprehensive, strategic CTA implementation to drive engagement
- Image updates
- Sitemap update
- Updated metadata
Let’s Get Started!
Reach out today to learn more about how Flair can help you with all of your digital marketing strategies and needs.
