How to Build and Manage a Stellar Inbound Marketing Team

By Lisa Kirschner

Hubspot CMO Mike Volpe (@mvolpe) recently released a fantastic Slideshare presentation about building and managing a powerful marketing team. This presentation is dead-on and offers some valuable advice about important factors that you should consider when recruiting, hiring, interviewing and running a results-focused group of marketers.

Volpe identifies four ideal skills that you should look for in your next team member:

He elaborates on each of these, and then goes on to specify which of these skills is important at each stage of the marketing funnel:

Volpe also talks about how to look for promising marketing hires to ensure that you’re recruiting digitally active recruits who stay up-to-date about the latest best practices:

You’ll learn three important questions you should ask interviewees to ensure that you get a better understanding of their ability to put important inbound concepts into practice:

Here’s a great example of a question that a true inbound marketer will only answer one way:

How did you answer that question? If you chose any of the above options, I’m sorry to say that you’ve failed this inbound marketing test. No self-respecting inbound marketer would choose a homepage design, layout or content based upon what anyone in the company prefers. The correct answer is that you need to determine what your USERS (meaning your prospects and site visitors–in other words, your user personas) prefer. 

Volpe wraps things up by offering some great pointers about how you should distribute funnel tasks based upon the size of your marketing team:

We highly recommend that you check out the full presentation so you can start building, managing or improving your marketing team. You can view the entire Slideshare presentation here: