by By Julie Lyons
YouTube still reigns as the most popular method of delivery for video marketing…but when it comes to marketing your YouTube channel, you have a lot of options. You can market your channel via blogging, social media, video SEO and more. Most of the more popular methods involve online sources, but there are also offline marketing tactics that can help to ensure that people find your videos online. 
#1 Attend Industry Events or Other Relevant Events
When you attend an event that’s relevant, you obtain knowledge, raise your profile and build connections. It’s an excellent way to market your Youtube channel. With so many events out there, it’s a good idea to focus on attending the best events within your industry in order to gain maximum exposure.
#2 Use Social Media
Facebook and other social media channels such as Google +, Twitter, Tumbler and StumbledUpon are great ways to promote your video marketing. Let your followers know that you have uploaded a new video, give them a brief summary about what the video entails and direct them to the video with a link. You should take full advantage of these free tools anytime you have marketing you wish to promote—not just for your video marketing.
#3 Emails and Correspondence
Whether it’s email or a letter you’ve just sent off to a client, make sure that you always provide a link to your YouTube channel under your signature so customers can easily find it and learn what you have to offer.
Video marketing is a powerful tool and it’s just in its infancy. Its full potential has only been recognized during the last few years. Make sure that your business is getting the full benefits of using YouTube but also ensure that you’re marketing your YouTube channel effectively.
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