5 most popular content marketing infographics in May 2018

By Joanna Ellis-Escobar

Infographics are an engaging, easy way to spread your wealth of knowledge and cement your place as a thought leader in your industry. They’re bright, visual, eye-catching…everything you’ve been looking for when it comes to a fresh way to share content. Frankly, we love them. Check out our faves from the month of May 2018. 

1. Six Important Points About the State of B2B Content Marketing [Infographic] (MarketingProfs)
   Most B2B companies are finally on board in terms of knowing they need to use content marketing as a strategic, warranted part of their marketing efforts, but many still aren’t quite sure what works best in the world of content. This infographic breaks it down plain and simple – everything from the roles different content formats play, to the impact on lead generation, to planning for success – if you’re a B2B with questions, this infographic’s got you covered.

2. How to Enhance Your Content by Building Infographics with These 12 Tools (QuickSprout)
   Love the idea of infographics, but aren’t sure where to start? Feel like the cat’s got your design tongue? With any one of these 12 tools, you’ll run out of excuses on why you aren’t creating infographics faster than you can say…well…infographic. A dozen cool (and even some free) easy-to-use tools that will let you say “adios, designer” and start making award-worthy graphics any time the inspiration strikes. 

3. Beyond the Blog Post: 6 Content Formats Your Audience Wants (Contently)
   If you’re hashtag-yawning over boring ol’ blogs, check out these six alternative formats to get your digital content seen (or perhaps heard) – from podcasts to print (Yep. We said it. P-R-I-N-T), you’ll be shaking up your content calendar with unique styles and formats in no time. Note, this one isn’t exactly an infographic, but it’s still worthy its place on our list since it’s partly about infographics…and it shows you how to create content that’s definitely not your grandma’s blog.
4. INFOGRAPHIC: How to Create Big Rock Content for Content Marketing (NewsCred Insights)
   Move over, Evergreen…Big Rock is in the house. Rock it with something that’s so loud, so profound, so powerful, your audience can’t help but sit up straight and listen. Learn how to create this content-powerhouse – and, sneak peek: Big Rock is the gift that keeps on giving…one piece can be repurposed. Over. And over. And over again. Worth the effort, if you ask us.
5. The Ultimate Guide to Video Marketing [Infographic] (MarketingProfs)
   Who says content is just words on paper? Not us! And, apparently not the 97 percent (Yeah. NINETY-SEVEN) of marketers surveyed either – they state emphatically that video marketing is effective and has helped their consumer understand them as a brand. Need more? OK, well 81 percent of consumers surveyed say a video has convinced them to seal the deal and buy a product or service. Pretty decent stats, right? 

Thinking about switching up your content game by adding in some infographics? Flair is here to help you. We can do the research, the design AND the copy. Reach out today! 

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