Flair Interactive

Digital Marketing Blog

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11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)

By Joanna Ellis-Escobar

11 things to do before publishingAre you blogging with little to no reward or measure of success? It’s frustrating, right?

We know…we’ve all been there. But what if I told you actually writing and posting your blog is really only half the battle?

Want to know how to IMMEDIATELY make your blogs more effective and more engaging?

I’ll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you’ll begin to see more results from your blogging efforts, virtually right away. And isn’t that what it’s all about anyway? 

Check out the full infographic below!

(and, if you want to read more in-depth notes on the topic, you can check out my full blog too). 

[Read more…] about 11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)

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Top content marketing news for week ending 7/6/18

By Joanna Ellis-Escobar

content is kingCan you believe it’s already that time again? Time for the Flair weekly roundup…and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though…Flair’s got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some REALLY great ones this week! Happy reading!
 

  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture’s worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed…which, after all, is the whole point of content marketing, isn’t it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you’re a one-person show or you’re trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what’s working (and what’s not) is powerful. 

  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation…if it has the phrase “self-improvement” in it, sign. us. up. Check out how two of our collective favorite things in the world combine…self help and content marketing. [Read more…] about Top content marketing news for week ending 7/6/18

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Want to know how to add spark to your content marketing flame?

By Joanna Ellis-Escobar

Content is the fireThose who know me well will tell you…I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller’s Day Off and Field of Dreams are a few in particular I tend to over-use.

“Show me the money,” 

“It’s not show friends…”

“YOU’RE Abe Froman…the sausage king of Chicago???” 

and, of course,

“If you build it, they will come…“

But the latter really isn’t true when it comes to marketing, or at least when it comes to content marketing. Because it doesn’t matter how awesome your content is…if you’re not throwing the gasoline on it, it’s probably going to die out. So how do you add that spark to your content marketing flame?

One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

[Read more…] about Want to know how to add spark to your content marketing flame?

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Top 5 inbound marketing news updates for week ending 6/29/18

By Joanna Ellis-Escobar

update inbound marketingIn the words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” Same could be said about inbound marketing. But you don’t have to worry if you had a busy week and couldn’t keep up – we rounded up our fave news articles for you. Check out this week’s top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it’s still about the people.  [Read more…] about Top 5 inbound marketing news updates for week ending 6/29/18

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Top 5 Marketing Events in July 2018

By Joanna Ellis-Escobar

Top 5 marketing events in July graphic featuring hands writing and typing on laptops, coffee cups, and notebooks on a wooden table, highlighting July marketing events.Coming at you with the must-go-to marketing events of July. 

What? MozCon

When? July 9-11, 2018

Where? Seattle, WA

The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

 

What? Facebook Ads Summit

When? July 9-13, 2018

Where? ONLINE

We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

[Read more…] about Top 5 Marketing Events in July 2018

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5 most popular content marketing infographics in June 2018

By Joanna Ellis-Escobar

Top 5 most popular content marketing infographics in June 2018, featuring a collaborative workspace with notes and beverages.Want to hear some pretty staggering stats? 

  • Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!
  • Posts that include videos typically attract three times more links than the wordy-text-only versions. 
  • Consumers are 85 percent more likelyto purchase something after watching a product video. 

So if you’re the type who believes visual content doesn’t matter, or that it’s not worth the money you’ll invest in creating it, I urge you to read on, because if you’re not taking advantage of all that visual content has to offer you (and your brand), you’re missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content. 

On that note, let’s check out the top five infographics we saw in June.  [Read more…] about 5 most popular content marketing infographics in June 2018

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Top 26 revolutionary ways inbound can delight customers

By Joanna Ellis-Escobar

Target symbol with an arrow, representing precision and focus in inbound marketing strategies.Inbound marketing is many things…but the one thing it’s not? Simple. It’s complex, multifaceted and, when done right, effective.

If you’ve wanted to implement inbound strategy but feel overwhelmed with where to start, here’s a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition. 

  1. Develop Buyers Personas – This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful. 
  2. Define, then address, pain points – You’ll start this process with your persona development, and you’ll use it in everything you do. You don’t want content that’s just fluffy and shows “yay, you can create content!” You want content that’s useful. So what’s the main reason your audience needs you? Great! Now show them how you can help!
  3. Personalize content – This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know who your product or service is good for, and you know where those people are…now make sure your content is exactly what they need…and put it exactly where they go.
  4. Use forms – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms. 
    [Read more…] about Top 26 revolutionary ways inbound can delight customers