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Top 9 best SEO tips you ABSOLUTELY should be using
By Joanna Ellis-Escobar
SEO tips are easy to come by, but sometimes navigating what’s important and the order of priority can be overwhelming. If I’ve just described your feelings on SEO, then this one goes out to you.
We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.
Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts.
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Top SEO news for week ending 7/20/18
By Joanna Ellis-Escobar
Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week’s roundup is on SEO news. So if you had a crazy weed and weren’t able to keep up on the SEO news that came out, don’t worry – we’ve got you covered. Read on for the top five SEO-related articles that came out over the last week.
- How to Optimize Content Efforts for SEO (MarTech Advisor)
One of the best articles “summing it all up” I’ve come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. -
How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.
#tbt Post
Review of a health and wellness web site
Showing trumps saying, every time
By Joanna Ellis-Escobar
In the words of The Content Advisory’s Robert Rose:
“Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one.”
I couldn’t agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site.
Content marketing is an all-encompassing feat. It’s strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place…to the belief that YOU, are a rock star. And why do they believe this?
Because you showed them.
Now I’ll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn’t something that happens over night. It takes time, and a honed view of the big picture.
But I promise you…it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.
Top WordPress news for week ending 7/13/18
By Joanna Ellis-Escobar
This week’s roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news…
- 3 best WordPress alternatives for serious business owners (AllBusiness)
Wondering if a WordPress site is your only option? Not so, my friends…Check out AllBusiness’s breakdown on the top three alternatives to WordPress – and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. - 11 WordPress plugins for customer support (PracticalEcommerce)
Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce’s article on the 11 best WordPress plugins for customer support.
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How to install a free WordPress plugin
By Joanna Ellis-Escobar
If you have a WordPress site or blog, plugins are your new best friend.
Plugins are easy to install and offer your site added functionality and new features. Think of them like an app on your phone. They add extras to your site.
There are thousands of plugins, both free and paid premium, out there – so if you’re hoping to add sliders to your site, or allow users to comment on your blog or add social icons to your pages, chances are, a plugin will allow you to do so.
How do you install a plugin on your WordPress site?
WordPress has made it easy on you – follow these simple, step-by-step instructions and you’ll be on your way to plugin paradise.
For this How-to, I’ll walk you through the steps of adding a plugin that will allow your users to share your content via social (tip: if you’re not doing this…you should be!).
