by 
By Marissa Kasarov
Let’s face it – it’s 2016, and more likely than not you’ve heard of Snapchat. Though it’s been around since 2011, only in recent years has Snapchat caught the attention of mobile users, with many businesses only just starting to jump on the bandwagon as a means to tap into this social network’s massive marketing potential. Before you can harness the reach of this latest social experiment, you need to know how it works.
Let’s take a look and answer some of app’s most basic questions:
- What is Snapchat? This is a mobile messaging application and social network designed to share photos and videos for only a short, specified amount of time.
- What is a “snap?” A “snap” is the message you send. It’s a photo or video that is sent to a user’s friends/followers. The user specifies how long the “snap” can be viewed by the recipients, from 1-10 seconds, before it disappears.
- Why should your business use Snapchat? As one of the fastest growing social networks, last year, it had more than 200 million active users with more than 400 million snaps sent every day. This kind of reach is invaluable to your business and marketing plan, because if your target audience isn’t on the site today, they likely will be tomorrow.
- How do you get started? Simply download the application and setup your account. Choose a unique username that is easily recognizable and aligns with your brand’s mission. Manage your account settings and information. Finally, send a snap!
Getting started on Snapchat is really that easy, and it creates a fun new platform for you to share information with and engage your customers. If you’re just getting started, try sending out a photo of your business or a sneak peek video of something your company is working on. One snap at a time, you can put a friendly face to your brand making it – and you – more approachable to the masses.
Looking for other new and exciting ideas for your content marketing strategy? Request a free consultation with a member of the Flair Interactive team today.
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