Measuring Conversions on Facebook, Across Devices and in Mobile Apps

Facebook recently launched cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices—across mobile apps and the web—before they convert.

Cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses.

Facebook already offers targeting, delivery and conversion measurement across devices. With the new cross-device report, advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur.

For instance, a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet. The ability to measure across devices can offer marketers vital insight into how and where their campaigns are performing. 

To view cross-device conversions for campaigns, go to your Facebook Ad Reports, click Edit Columns and select Cross-Device on the left-hand menu. The cross device report uses data from the Facebook Conversion Pixel and Facebook SDK. 

Visit Facebook’s business blog to learn more.