by Julie Lyons
Around eighty eight percent of all of today’s brands make use of social media marketing on platforms such as Facebook, Google+ and Twitter. If you do not use sites such as these then your firm may be in danger of being left behind. Remember that you still need to differentiate your organization from all the others out there and build relationships on busy platforms.
It is crucial to know what your social media goals are. Today, the great majority of marketers use social media for customer loyalty, improving their search engine optimization, brand recognition and to drive sales. Once you have defined your own objectives you can become more tactical and start committing ways to achieve those goals.
It is also important to research your competitors as well as your customers. Competitive analysis needs to be done on an ongoing basis and not just when you are starting to build your social media strategy. Your analyses needs to examine factors such as your competitors’ followers, platforms, percentage of curated and original content, visual types and content, engagement, keyword strategy and response times.
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