by 
By Alex McMillin
Brands need to diversify their marketing efforts in 2020 in order to stand out. Online brand storytelling is a unique and effective way to do this. This marketing technique offers several unique benefits that outbound marketing and even other inbound marketing techniques do not offer. It allows marketers to make a more personal connection with their audience. Also, storytelling allows marketers to simplify complex messages in an entertaining and engaging way. Finally, online brand storytelling can help marketers create a community that will share content virally. Read on to learn more about the unique benefits of online brand storytelling.
Image: https://pixabay.com/illustrations/storytelling-story-telling-tale-4203628/ | Courtesy: pixabay.com | Tumisu
A More Personal Connection With Your Audience
One of the most important benefits of online brand storytelling is that it allows brands to form a more personal connection with their target audience. This can be accomplished by creating relatable characters who are embroiled in situations that the audience can identify with. Of course, the brand’s product or service will provide the character(s) what they need to overcome this challenging situation. When considering the impact that such a narrative can have versus the impact that merely listing the benefits of the product may have, it’s easy to see how brand storytelling can help brands form a deeper connection with their audience.
Storytelling Helps Simplify Complicated Messages
Effective digital marketers can carefully incorporate a great deal of information in brand storytelling. For example, they could show a character using a product or service in a way that quickly demonstrates many unique selling points. This can be done more quickly than simply touting the product’s USPs, and the information can be imparted in a more entertaining and engaging way.
Bring Your Audience Together Into A Community
Brand storytelling can be especially effective when done on the Internet. Engaging in storytelling online makes it easy for the audience to share it among themselves, unwittingly engaging in a sort of directed viral marketing. In addition to the expanded reach of the marketing content, the audience will also create a sense of community among themselves by sharing and commenting on the storytelling content.
