By Stephanie Bach
It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget–and still get great returns from search engine traffic? Start with ‘homegrown’ tactics before you tackle PPC.
[Read more…] about Optimizing Your CMS for Search Engines–on a Dime