By Mona Mangat
Social media marketing has evolved from an optional afterthought to a critical piece of a modern marketing strategy. In addition, it has completely changed the way companies communicate with their prospects, leads and customers.
There is nothing small about social media nor the power of social interaction. But these days, “acting small” is one of the best ways for big companies to ensure customer loyalty.
Social media opened up a new way for marketers to extend their influence, interact with their audience and potentially share content with millions of people around the world in mere minutes. If you’re not using it for business right now, you’re already behind in the marketing game.
Still not convinced? We’ve compiled a list of reasons why even big companies need to use social media and “act small”:
1) Lead generation:
Every business wants to increase its traffic and ultimately get more leads, and social media is one of the best ways to do so. Marketers have access to a huge amount of data about social media prospects, including demogratphi
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