by Mona Mangat
Social media marketing has evolved from an optional afterthought to a critical piece of a modern marketing strategy. In addition, it has completely changed the way companies communicate with their prospects, leads and customers.
There is nothing small about social media nor the power of social interaction. But these days, “acting small” is one of the best ways for big companies to ensure customer loyalty.
Social media opened up a new way for marketers to extend their influence, interact with their audience and potentially share content with millions of people around the world in mere minutes. If you’re not using it for business right now, you’re already behind in the marketing game.
Still not convinced? We’ve compiled a list of reasons why even big companies need to use social media and “act small”:
1) Lead generation:
Every business wants to increase its traffic and ultimately get more leads, and social media is one of the best ways to do so. Marketers have access to a huge amount of data about social media prospects, including demogratphi
2) Search engine optimization:
Search engines are updating their software more and more often and with each coming update, more social results are getting integrated. So, it doesn’t matter which network we speak of, Facebook, Twitter, or Google+, algorithms are taking social results into account. Social networks themselves can act like search engines too, since Facebook has graph search, and Twitter monitors real time trends, and acts like a real-time search engine. You can no longer have SEO strategies without social, if you do, you’ll just be compromising your results.
The key to any healthy relationship is communication. That goes for business too. It’s integral for any business to have positive engagement with their customer base because it leads to an improved reputation, more interaction and higher sales. Social media allows companies to interact and communicate freely and quickly with people, all the while promoting their brand values. The company starts to take on more of a personal feel since it’s a role player in many conversations. Those conversations and exposure develop into a quality brand image that can be easily recognizable.
Identity is important to everyone. To people and to businesses alike. Everyone also wants to be unique, so businesses can take advantage of Social media and give their brands a unique voice and personality on social networks. Depending on how they interact with their audience, and how they set up the look and feel of the profile, people will get a sense of ‘who’ the company is and what characteristics represent the brand. That’s how people will identify and align themselves with you, and that identity and social profile can sometimes be more important than your web site.
Today, the majority of people access the internet via mobile devices. Social above all else, is mobile. Almost all social activity now happens on a mobile device and that’s why it’s so instant. Because of this, your content needs to be made for mobile devices and your marketing plan should be developed around your social media strategy. Since whatever you have on a mobile device can be shared through any social network, you want to make everything you create to be shareable. For the best user and customer experience you need to see yourself through a mobile device, and be confident that it is compatible, and offers the viewer a fun, engaging and positive encounter.