by Mona Mangat
There are several important elements in creating a cold email marketing campaign that creates and nurtures leads from cold prospects. Namely to identify what you are we offering (your services, pitches etc), to whom are you are offering (identifying personas and decision makers) and how to offer it (writing/content style of email).
For the the content of the email, the most important aspect to reaching out to new prospects using a cold email campaign, is to make sure they open the email. The best way to get our email opened is to have a great title that persuades the reader to keep reading and see what’s inside. And to write a good pre-header. One of the best ways to do so is to have a title that presents a problem that you can solve or help with, that hooks readers in to want to know more. Once opened, the email should be personalized to the reader’s name to engage interest. Afterwards, there are several strategies to employ in the content which simply and clearly delineates your services in a problem-solving fashion.