By Marissa Kasarov
We hear a lot about how businesses can benefit from lead scoring. In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program. However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree. [Read more…] about Is Lead Scoring Right for Your Business?
