by Kristin Muckerheide
I don’t know about you, but I used to think of storytelling and marketing as two very different things…
The word storytelling evoked images of an elder sitting around a campfire telling a winding story to a group of children gathered near, hanging onto every syllable. Fables and myths, true stories and life lessons, passed down through the spoken word.
Marketing, on the other hand, would strum up images of someone in a crisp business suit, briefcase in hand.
Over the years, I’ve realized they’re actually not so far apart, storytelling and marketing. But it still took a while before it clicked as to just how intersected they really are. They should be one in the same. Good marketing calls for good storytelling. They are not very different at all.