By Julie Lyons
Video marketing is one of the hottest marketing tools around. Bottom line – people love to watch videos and this is especially true of online surfers. That means if you want to enjoy the benefits of some great marketing you need to make sure that you are including video marketing as part of your marketing campaign.
You’ll need to make sure that what you’re presenting on your video message is relevant. Controversial subjects can be some of your best-watched videos, so don’t run from related topics that are gaining a lot of attention that’s controversial. Instead, tackle them head on. In addition, you should always make sure that your material is relevant to the current market trends.
