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By Marissa Kasarov
A little over a year ago, we wrote about the top ways to increase your web traffic. It should come as no surprise that in today’s ever-changing digital world, marketing techniques have come even further. Attracting web traffic is an ongoing process. So, it’s time to revisit these tactics in our most modern, technologically advanced era.
Successful businesses are always evolving their strategies, and that is especially true when it comes to your web presence. No matter how well your site may be doing, you always want to do better. It’s simple – the more traffic to your website, the wider your reach and customer base.
With this evolution in mind, let’s take a look at some new tips and strategies. Here’s the latest.
Research and Know Your Value Among Competitors
It’s important to be familiar with your competition so that you can ask the question, “What do we do that no one else does?” This is what sets you apart and what will ultimately drive traffic to your website. Your content is what makes your website and business stand out.
Guest Blog
Nothing drives traffic to a website quite like the power of guest blogging. Post content on other sites that share your target audience. This way you share valuable content with your desired audience and provide a quality link for them to click to your page and share.
Create Desirable Offers
Give your audience a reason to click and subscribe by offering such incentives as coupons and eBooks.
Host a Contest
Not only are contests fun, they’re a great way to interact with your audience while increasing web traffic. Just make sure that the incentives work in favor of both parties – your audience gets a chance to win, but you also win by first getting them to click and sign up.
Be Mindful of SEO, But Understand that it Changes
SEO is obviously very important, but don’t obsess over it, because like your evolving strategies, searchable keywords change roughly every year. That means that what’s working today, may not work tomorrow. When it comes down to it, you’re really better off using keywords that make sense to your content and not what is popular at a given moment.
Still looking for help with improving your traffic numbers? Contact us to learn how we can help!
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Image via Unsplash under Creative Commons Zero
