by By Joanna Ellis-Escobar
Good marketing makes the company look smart.
Great marketing makes the customer feel smart”
~ Joe Chernov
Which is more important to you? How your brand LOOKS? Or how you make your customers feel?
It’s an interesting question, and one that Joe Chernov sums up nicely – because while good marketing isn’t actually all that hard to do, GREAT marketing isn’t something you can just wing. There’s a sort of formula you can follow, a recipe to create and implement a great marketing strategy – whether you’re launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:
- Research
- Write/create
- Post
- Promote
- Rinse
- Repeat
And the best part is, this can be accomplished on multiple platforms across multiple channels. Over and over (and over) again. Never has it been easier to get your brand out there…efficiently, effectively and without a ton of capital.
We live in a social and digital world that has vastly changed the landscape of marketing forever. But despite this, brands still struggle with how to best market themselves. How can this be? The digital space has made so much easier, yet so complicated the process, and brands are struggling to keep up.
Because it’s about the feeling you can (must) incite with how you market your brand. No longer are print mailers and cold calling enough. Visual and emotional aspects feed customers who you are and what you do. You have to put thought into what your content says and how it says it…and don’t get me started on where you put it.
If you’re struggling with this simplex (coined term: simple yet complex) idea of how to bring the feeling to your marketing, reach out to Flair today. We have the know-how, knowledge and resources to help you create and implement great marketing. And we love to help.
