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The difference between good and great marketing

By Joanna Ellis-Escobar


Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It’s an interesting question, and one that Joe Chernov sums up nicely – because while good marketing isn’t actually all that hard to do, GREAT marketing isn’t something you can just wing.

There’s a sort of formula you can follow, a recipe to create and implement a great marketing strategy – whether you’re launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

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Laugh with Them: Why You Should Inject Humor into Your Marketing

By Mona Mangat

If you can make them laugh, well then you’ve won half the battle, and probably you’ve won them over too.

One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL’s championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can.

Out are the professional, serious and stiff images that were de riguer when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where ‘going viral’ is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.

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Top 5 content marketing updates for week ending November 6, 2015 (Clone)

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending November 6, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.

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Top 5 content marketing updates for week ending November 13, 2015

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending November 6, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.

[Read more…] about Top 5 content marketing updates for week ending November 13, 2015

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Top 5 content marketing updates for week ending November 13, 2015

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending November 6, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.

[Read more…] about Top 5 content marketing updates for week ending November 13, 2015

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Top 5 content marketing updates for week ending November 6, 2015

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending November 6, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.

[Read more…] about Top 5 content marketing updates for week ending November 6, 2015

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Top 5 content marketing updates for week ending October 23, 2015

\By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending October 22, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Developing a Keyword Strategy for Your Business

When it comes to putting your business or website in front of the right group of visitors, the most effective strategies tend to vary slightly, based on business size and industry.  There are, however, a few basic universal concepts or tools that fall into this category.  One of those universal “musts” is developing a keyword strategy.  Learn more in this article from your friends at Flair.
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Top 5 content marketing updates for week ending October 16, 2015

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending October 16, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

What Should Be Included in My Content Marketing Strategy? 

Creating a solid plan for your marketing initiatives gives you a much better shot at success, and a detailed content marketing strategy should be a part of that plan.  Check out this great article, which outlines some of the basic elements you should include when designing your content marketing strategy.
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