Top 5 Content Marketing Updates for Week Ending November 13, 2015

By Marissa Kasarov

Find out what you’ve missed in the world of content marketing for the week ending November 13, 2015.

These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

3 Reasons Why Content Marketing is the ‘Only Marketing Left’

Business owners still may not understand the value that quality content could bring to the table. In fact, content marketing is an essential part of today’s marketing strategies for each and every business. Check out this great article on Entrepreneur, which explains the true value of content marketing done right. 

How a Content Marketing Strategy Drives Your Bottom Line

Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy.

What is Content Marketing? It’s All About Control

What is content marketing? It’s a difficult concept to grasp, and even harder to explain, especially to those not well-versed in marketing. But as the industry rapidly adopts this new form of connecting with consumers, understanding how to explain content marketing will be paramount to using it to your advantage and becoming a leader in the space.  Here, Keith, of Content Standard by Skyword, expalins. 

4 Tools to Build a Social Media Content Calendar

Creating a social media content calendar doesn’t need to be complicated or require a whole new platform. In this article you’ll find four ways to build a social media content calendar with tools you may already use.

Yahoo Launches Product Ads on Search and Display

On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers. Learn more here, courtesy of Search Engine Land.

Featured Image via Flickr Creative Commons

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