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By Flair Interactive Services
If you are looking for a way to maximize your inbound marketing returns, you might be using HubSpot. HubSpot is one of the most comprehensive digital marketing platforms out there, providing a wide array of features that can place you in total control of everything from keyword research, your CRM, and more. At the same time, there might be a few HubSpot features that you are overlooking. What are a tools you might be overlooking that could allow you to get more out of HubSpot
1. WordPress Integration
If you use WordPress, HubSpot’s plugin is exceptional. You can use it to measure average session times, bounce rates, overall traffic, and more. HubSpot can help you provide your users with personalized offers, address their individual issues, and tailor your services to meet their needs. Use the HubSpot WordPress plugin in tandem with HubSpot Analytics to keep an eye on the leads in your pipelines and convert them faster.
2. HubSpot Live Chat
You may not know that there are free marketing plans from HubSpot that allow you to provide live chat to communicate with your website visitors at the exact moment they are exploring your website. You can:
- Connect immediately with people visiting your website
- Get in touch with them quickly
- Convert visitors into leads
Instead of waiting to A/B test, you can ask customers for the feedback right away, increasing prospect lead time and boosting customer satisfaction.
3. HubSpot Lead Generation Forms
You are probably using contact forms to collect information from your prospects. Numerous marketers have had success with website forms, as they can lead to higher conversion rates. HubSpot has a solution that is easy for you to use. Their lead generation forms allow you to collect information from your leads and segment your leads accordingly.
HubSpot’s tool is a popup box that lets your customize your lead generation forms. A few tips to follow include:
- Only ask for the information you need to boost your conversion rate
- Include more form fields for people at the bottom of the funnel than at the top
- Use progressive form fields, so display a new set of questions to people returning for a future visit
Use these tips to get the most out of HubSpot’s lead generation forms.
4. Custom Insights Reporting
HubSpot can create detailed, actionable insights on your prospects, gauging the success of your marketing campaign. You can also customize your reports from scratch to arrange your information in the best way for you. To use this tool, take a look at the HubSpot website plugin and ask it to give you detailed information on your website visitors. Then, you can generate this information automatically. You can make decisions regarding your website using actionable information, helping you stay one step ahead of your competition.
5. HubSpot Customer Support Tickets
Customer service is an essential part of keeping your customers happy. You can use the HubSpot CRM to automate your customer support tickets, dealing problems including:
- Issues arising from live chat or email conversations
- Funneling your support tickets via contact profiles
- Delegating tickets to the right person
- Tracking feedback
Use the HubSpot CRM to automate your customer support tickets. You can save time on your customer service and make sure client concerns do not get overlooked.
Get the Most out of HubSpot with Flair Interactive
If you want to get the most out of HubSpot, partner with Flair Interactive and our expert team! We have an unparalleled level of experience when it comes to HubSpot and digital marketing. It would be our pleasure to use this experience to help you as well. Reach out to us today to learn more!
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