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By Joanna Ellis-Escobar
They say it takes a village. And nowhere does that apply more than when it comes to your content. Anyone who has managed their own digital presence will agree…just doing it at all is no small feat. Doing it well takes grit and diligence.
So whether you have a dedicated marketing team, or if you’re fighting the good fight alone, most of us can agree that any help is welcome help.
Luckily, in today’s digital age, help is out there and readily available. So don’t reinvent the wheel…take advantage of what’s there for you.
What’s that? You say you don’t have time to weed through the hundreds of pages of sites claiming to make your content the best it can be?
Don’t you worry…we’ve got you covered.
Check out our current list of top five resources we can’t blog without.
- Blog Templates (HubSpot)
HubSpot offers five free templates to make your blogs crisp, clean and looking like a pro developed them. Step-by-step instructions for various “types” of blogs and nifty planning guides ensure you’re crafting content that shines. - Blog Idea Generator (HubSpot)
Stumped for an idea? This idea generator from HubSpot is so fun, you may blog more just because you’re excited to use it! Enter up to three nouns and voila…you get a week’s worth of topics generated in a matter of seconds. It’s the bee’s knees of topic generation. - Hemingway Editor (Hemingwayapp.com)
One or two scans in and you’ll be asking: HOW DID I EVER BLOG WITHOUT THIS?! Just scan in your text and get instant feedback about things like the readability of your copy (eh hem…any guesses on what grade-level you should be writing at? That’s another topic for another day…but would you believe me if I told you that you should be writing at an 8th-grade level?). Hemingway Editor analyzes how many adverbs you use, checks out any passive voice use (yuck), offers more simple alternatives to phrasing and gives direct feedback on how hard your text is to read. Seriously. Best blog helper around. - Editorial Calendar Templates (HubSpot)
We know this post is a bit HubSpot-heavy on resources…but if the content marketing shoe fits…HubSpot soars to the top yet again with their handy, user-friendly blog editorial calendar templates. Download for future use, and you’ll be well on your way to creating an organized, useful calendar that keeps you (and your team) on track for consistent publishing. Best of all? You can access the calendar in multiple formats, including Microsoft Excel, Google Calendar and Google Sheets, so you can use whatever works best for you and your team. - The #1 Headline Analyzer (CoSchedule)
CoSchedule’s Headline Analyzer is a no brainer. Before readers get to your content, they see your headline. And if your headline doesn’t reach off the screen and grab them, there’s a good chance they won’t ever see your content at all. Analyze and tweak your headline until you have the eye-catching article title that will pull any reader in. From word balance to emotional connection to length analysis and sentiment, CoSchedule is a must-have in your content production repertoire.
Blogging takes time, thought, A PLAN and the follow through that many companies just don’t have the resources to allocate to. Do you need help with your content marketing efforts? Reach out to Flair today to learn more about how we’ve helped hundreds of clients master the marketing game.
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