by 
By Hummad H
There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s
critical to be equipped with the right social media approaches to meet your goals.
To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:
1—How to Build a Smart Yet Simple Social Media Marketing Plan
Without having a well-crafted social media plan, your marketing efforts may be fruitless. Building a holistic strategy that is both data- and goal-driven is the only way to yield success. This helpful template from Jodi Harris from the Content Marketing Institute shares will walk you through building a smart yet simple social media marketing plan.
2—New Chatbots and Social Media Research
If you’re integrating Chatbots into your marketing and customer support services, this new research by Social Media Examiner is a must-read for you. The research reveals consumer feedback about Chatbots along with the factors a business must consider before integrating Chatbots into their social media platform.
3—Four Ways You’re Killing Your Brand’s Reputation On Social Media
It’s an undeniable fact that having a good and reputable image on social media is essential to the livelihood of your business. James Jorner dives into this topic in his recent Adweek article. In the article, he reveals four ways organizations are killing their brand reputation via social channels, and offers preventative actions for each scenario.
4—Eleven Tips to Improve Your Online Store Sales via Social Media
If you’re selling products online and looking for ways to amplify sales, the article ’11 Tips to Improve Your Online Store Sales Via Social Media’ from Search Engine Journal provides industry best practices on amplifying online store sales through social media.
5—How to Market Using Facebook Messenger Day
Facebook Messenger Day is highly successful in delivering short-form videos to specific groups of people. This article, published by the Social Media Examiner, sheds light on how to market using Facebook Messenger Day.
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