by Lisa Kirschner
Still not sure what Google’s E-A-T guidelines mean and how they affect you?
Check out Neil Patel’s video below to learn more.
What does this mean for you?
Well, if you’ve been doing everything correctly for the last few years, it probably won’t change much in terms of the content you create or what optimization is needed.
But if you’re like most of the digital marketers or business owners out there, you could step it up a notch to ensure that Google finds you to be an authoritative and trustworthy expert about your niche.