by Julie Lyons
Facebook recently announced a new design for ads in the coming months. This updated look will make right-hand column ads more visually consistent with the ads that appear in the News Feed. The ads will use the same proportions as desktop News Feed ads, they will be larger in size, and there will be fewer of them.
For advertisers, this offers a simpler way to create ads and an enhanced creative canvas on the right-hand column of Facebook.
Here’s how the new ads will look:
According to Facebook, the features of the new ads include:
- A better experience for people: The new look of the ads, along with their new distribution, is intended to offer a better ad experience on Facebook. In early tests Facebook has seen increased engagement, up to 3 time more, from people seeing the new design.
- A simpler ad product: Because the updated ads mirror the overall shape of desktop News Feed ads, marketers will no longer have to choose separate images for News Feed and right-hand column placements. They can now use the same image for both.
- Availability: Some advertisers will begin seeing this new option by the end of April, with all advertisers being rolled over later this year. During this transition phase, Facebook will support the old and new formats.
For additional details, visit Facebook’s news page.