by Julie Lyons
Join the American Marketing Association December 4th and 5th in Chicago for their Content Marketing Face to Face Training Series.
Content marketing is one of the hottest topics for B-to-B and B-to-C marketers today.Great content fuels marketers’ efforts to reach and engage buyers at every stage in the buying process – whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. Learn how to build an effective brand content marketing strategy by harnessing the power of storytelling.
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.
This program is designed for mid- to upper-level managers, directors, executives of teams of business professionals working in marketing communications, marketing, content development/creative services, advertising, branding, copywriting, social media, PR, sales and traditional or interactive/digital marketing agencies. The workshop is for B-to-B and B-to-C companies.
Content Marketing – 2014 – Chicago
Summit Executive Centre
205 North Michigan Avenue, 10th Floor, Chicago, IL 60601
12/4/2014 8:00 AM – 12/5/2014 4:00 PM
For additional information and to register, visit the AMA official page.
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