by Lisa Kirschner
You probably know that you’re supposed to try new things and experiment as a marketer, but do you know WHY?
It almost goes without saying that the more you experiment, the more you get to know what your audience likes and dislikes. You’ll also increase your chances of identifying a winning campaign, offer, approach, keyword or tactic.
But did you know the most important reason that you should experiment with your marketing?
The best reason for including experimentation in your marketing is because with every mistake and with every failure, you will personally and professionally learn and grow. You’ll improve your marketing odds, sure…but if you approach failure the right way, you’ll also increase your confidence, your marketing savvy and your arsenal of what works and what doesn’t work for you as a marketer.
Plan to fail…yes, PLAN TO FAIL with your marketing. It’s the only way we learn as marketers. Look carefully at every mistake and build failing and learning into your plan. Now, by no means do I mean that you should waste money on marketing or spend it nonchalantly–but you definitely should plan to build in some experimentation in the form of A/B testing or trying new types of campaigns, content formats or marketing tactics every single year (or even better, every month).
It is only by failing that you will become exponentially stronger as a marketer. When you play it safe and stick with the status quo, you are resigning yourself to the safest course and have very little chance of knocking it out of the park as a marketer.
Need help coming up with new and different things to try in 2019? Contact us for more information about creating a solid marketing strategy for 2019.