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By Julie Lyons
Video marketing offers plenty of benefits, but even today many people are unaware of how video marketing can help them. Let’s have a look at just a few of the ways you could benefit from using video marketing.
- Your Competition is Doing It!
According to Marketing Professionals, 81% of senior marketing executives make use of video marketing, which is up 11% from 2011. If you aren’t getting with the program and making use of video marketing your competition has the upper hand. - Customers Spend Most of Their Online Time Watching Videos
Nearly 80% of online users watch at least one video every week and 55% watch a video every day. Bottom line, if you have something to sell and you want to promote it, make use of videos. Although, keep in mind, you need to make entertaining videos that help to brand you. Figure out how to best reach your customers and get busy. - Videos are Easy to Share
Videos are shared often because it’s easy to share them. On Facebook alone over 500 YouTube videos are viewed daily and more than 700 YouTube videos are shared every minute on Twitter. Think about that – the reach is huge if you learn to use videos to your advantage. - The Playing Field is Level With Videos
With so many advertising forms, what you can do and who you can reach is based on your budget. With video marketing everyone is equal, so you have a level playing field even against your biggest competition. That means you need to start using it! - You Can Measure Video
So many times we don’t know what the actual reach or impact of our advertising is, but with video marketing you have analytics available to you, which takes the guess work out of how your video is doing. You can figure out easily which videos are working and which are leading to an increase in sales.
If you still aren’t convinced there are plenty of other reasons why you should be using video marketing. Now is a good time to do a little more research.
Flair Interactive can assist with Video Marketing and all your digital marketing needs. Click the button below to find out more about Flair Interactive Services.
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