by Julie Lyons
Marketing online has become a powerful tool for both online and traditional businesses, but still many are not getting the most out of their online marketing campaigns.
One of the things that many businesses are not doing is evaluating their metrics. Are you? You should not compare your marketing results over consecutive time frames, but rather by season or previous year. You’ll get much more accurate rates that way. Apply the same rule in all the various areas such as your rankings and backlinks. You can’t expect all your months to be equal any more than you can expect all of your backlinks to be equal or all of your search locations to be equal.
You are going to want to analyze your data, but to do that you’ll need analytical software. One of the best, and it’s free, is Google Analytics. Anyone can use it and setting it up is a breeze. You don’t have to buy Google ads to use it. Remember to create your lead capture forms so you can see exactly what the attraction is for your visitors.
It’s important that you don’t become complacent. Even once you see your sales climb you need to stay active and responsive.
If you have additional questions about analytical software, Flair Interactive Services can help! We specialize in website services as well as with inbound marketing. Click the button below to learn more.