by Julie Lyons
It’s happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.
The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.
The fact of the matter is….EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggers—is competing to get that click.
As a marketer or business owner, you need to learn to survive in this attention economy. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.
Download this free guide to learn how to:
- Design compelling calls-to-action
- Write call-to-action copy that gets visitors clicking
- Optimize your calls-to-action through A/B testing
Click the button below to download your free copy now.