By Lisa Kirschner
Here at Flair, one of the most frequent questions we receive is, “Have you done similar work in the past?” This is the first in a series of case studies that we’ll be launching to provide you with more information about the types of projects we’ve done and the industries on which we focus.
Client:
McDonald’s Corp.
Oak Brook, IL
Vertical:
Restaurants, Food
Challenge
McDonald’s, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald’s global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.
[Read more…] about CASE STUDY: McDonald’s Incorporates Content Strategy into Its Portal
