By Aimee Pagano
Interactive marketing is trending right in line as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, Interactive Marketing Has 
Finally Come of Age. The blog cites an article by Forrester Research who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016).
So, based on Forrester Research’s prediction, let’s get a pulse of where we’re at as we enter 2017:
Overall Marketing Spend
- Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey)
- B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. (MediaPost)
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