By Marissa Kasarov
The term “marketing automation” is well on its way to becoming a marketing industry buzzword, and rightfully so. At this point, if you are an entrepreneur or business owner of any kind, you’ve surely heard the phrase used a time or two. So, by now, you must be wondering what all the fuss is about.
[Read more…] about What is Marketing Automation? (Part One: A Brief Introduction)