By Joanna Ellis-Escobar
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Content marketing is a commitment, not a campaign.
How totally (and for some, dauntingly) true is this?! So often (too often, really), we get the same push back when it comes to content marketing.
“We tried. It didn’t work.”
My response, every. single. time. I hear this?
“OK…I understand. I really do. Would you mind sharing a bit more about how or what you tried? What did you do?”
And, it never fails. I get the same answer, time after time.
“We blogged for [insert any length of time…a month, a quarter, a year] and nothing happened.”
And there it is. I’ve said it before, and I’ll probably say it a thousand more times – content marketing is NOT a set it and forget it project. It’s a commitment. A dedicated, consistent, concerted commitment to so much more than just writing and posting a blog. To successfully create and implement a content marketing strategy (that WORKS), you must be willing to do it all.
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