by Aimee Pagano
Marketing as a discipline has its own unequivocal challenges. The spectrum of skills and knowledge needed to succeed in a marketing role is broader than perhaps any other discipline. Marketers are required to be both strategic and tactical. They can be equally as aggressive as they are diplomatic. And they need to toggle between the lines of creativity and analytics.
So it only makes sense that a marketing team would be composed of a relatively broad range of personalities and work styles. Different team members land on different ends of the spectrum, and they all bring different strengths and insights to the collaborative equation.
While that diversity is excellent when it comes to the many needs of marketing departments, anyone leading a marketing team sits in a very unique and “character-building” position. In Flair Interactive’s October 2016 #TBT Blog, How to Provide Your Marketing Team with Constructive Feedback, Marissa Kasarov gave some excellent insights on managing marketing teams and providing constructive feedback.
The blog is comprehensive and I really have nothing to add to it since originally published. Instead, I’d like to add an addendum: