by Lisa Kirschner
So you haven’t created a 2020 digital marketing strategy yet? Never fear…we’ve got your back!
Here are five things you should keep in mind as you’re developing your strategic plan for 2020:
- Keep it simple. Don’t have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
- Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020…do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
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