by Mona Mangat
It’s obvious to any marketer nowadays that you should use email marketing as a way to stay connected with your target audience. Despite the wide array of different strategies available to marketers, having a well-developed email marketing plan is integral to your overall marketing campaign. It’s an excellent way and the most productive channel for getting the best ROI.
Yet, don’t expect the stars and the moon from your email marketing strategy if it’s not done right. If you haven’t planned out a sustained email marketing effort, it simply won’t be effective. You can’t just send out whatever and expect it to get results. A well-planned and thought-out strategy has to take into account your customer’s likes and behaviors, and has to then target them efficiently.
Here are some tips about how to do it: