by Lisa Kirschner
Are you confused about how to use HubSpot’s prebuilt email sequences for your sales and marketing drip campaigns and workflows? Or are you not even sure what drip campaigns are (if so, you’re not alone!).
Drip campaigns, or the process of continuing to nurture prospects and leads in a systematic way via emails, are a key part of moving cold leads and prospects more quickly through your sales and marketing funnel with less manual effort, time and resources.