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What is Inbound Marketing?

By Flair Interactive Services

online-marketing-300-pixabay-muneebfarmanInbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

What is Inbound Marketing?  

Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

[Read more…] about What is Inbound Marketing?

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Do you satisfy or delight your customers?

By Joanna Ellis-Escobar

kotler quote delight your customers-1It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there…but I won’t. Because if you’re a marketer in any facet, and you don’t know the “Father of Modern Marketing Philip Kotler,” then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it’s probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master’s at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicagoland (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he’s bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association’s (AMA’s) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way…he’s smart, funny, charismatic, and totally adorbs) [Read more…] about Do you satisfy or delight your customers?

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#TBT: 3 Fears That Scare People Away from Inbound Marketing

By Marissa Kasarov

witchs-house-1635770_640.jpgAround this time last year, the Hubspot team shared a blog post that addressed 3 of the most common fears that business owners face when they think about implementing and executing an inbound marketing strategy. One of those fears, of course, had to do with “giving away the farm”. Does this fear still plague marketing managers and business owners today?  [Read more…] about #TBT: 3 Fears That Scare People Away from Inbound Marketing

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Why inbound marketing didn’t work for you

By Lisa Kirschner

megaphone_guy_2.jpgSo you’ve dipped your toes in inbound marketing in the past and never really saw much return on your investment. Maybe you decided to create a lot of content yourself or perhaps you paid an entire team of writers to crank out content, but it just never took off. You finally walked away, shaking your head at your naiveté and vowing to never get duped into inbound marketing again.

But then a funny thing happened. You learned about another supposedly “hot” tactic or approach and tried that too…with no better results. Or even worse, you found that you could only get good results with online marketing when you paid for it with an expensive paid search budget—which brought in loads of traffic and even some opt-ins, but those leads never converted into paying customers. So what gives, you ask? Does your content suck? Are you using the wrong marketing tactics? Should you fire your team members? There’s a really easy answer.

Nobody wants what you’re selling. Or rather, nobody wants to buy from you because of the WAY that you’re selling your products or services. 

[Read more…] about Why inbound marketing didn’t work for you