Inbound Marketing

By Flair Interactive Services

Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

What is Inbound Marketing?  

Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

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By Marissa Kasarov

Around this time last year, the Hubspot team shared a blog post that addressed 3 of the most common fears that business owners face when they think about implementing and executing an inbound marketing strategy. One of those fears, of course, had to do with “giving away the farm”. Does this fear still plague marketing managers and business owners today?  [Read more…] about #TBT: 3 Fears That Scare People Away from Inbound Marketing

By Lisa Kirschner

So you’ve dipped your toes in inbound marketing in the past and never really saw much return on your investment. Maybe you decided to create a lot of content yourself or perhaps you paid an entire team of writers to crank out content, but it just never took off. You finally walked away, shaking your head at your naiveté and vowing to never get duped into inbound marketing again.

But then a funny thing happened. You learned about another supposedly “hot” tactic or approach and tried that too…with no better results. Or even worse, you found that you could only get good results with online marketing when you paid for it with an expensive paid search budget—which brought in loads of traffic and even some opt-ins, but those leads never converted into paying customers. So what gives, you ask? Does your content suck? Are you using the wrong marketing tactics? Should you fire your team members? There’s a really easy answer.

Nobody wants what you’re selling. Or rather, nobody wants to buy from you because of the WAY that you’re selling your products or services. 

[Read more…] about Why inbound marketing didn’t work for you