What is Inbound Marketing?

By Flair Interactive Services

Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

What is Inbound Marketing?  

Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

From those early days, inbound marketing has evolved to encompass blogs, events, social media, content marketing and more. Inbound marketing involves multiple streams of strategically designed digital content that attracts customers while giving them all the information they need to make a buying decision.  

Why is Inbound Marketing Important?  

Inbound marketing reaches out to and aligns with your customers where they are in their decision-making process. It engages and connects with them via relevant content. That relationship is important, because 70% of your customers will buy your product based upon how you make them feel, and that connection starts with the first point of content.  

How to Get Better Results from Inbound Marketing 

Basic strategies for improving your results from inbound marketing include:  

• Optimizing your pages 

• Adding calls-to-action 

• Sharing educational content 

• Creating and optimizing landing pages 

• Nurturing your leads 

• Implementing A/B testing for email campaigns 

• Staying up-to-date about relevant industry news  

• Tapping into popular news stories when relevant

• Creating visual content 

• Sharing your content via social media 

Need help putting together a strategic plan for 2020 or need to get better results from your inbound marketing program? Contact us to learn how we can help.

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Image courtesy of Pixabay | muneebfarman